Web design and development

The two questions everyone asks first are what it costs and how long it takes, and both usually get answered badly — with a range so wide it's useless, or with a number that quietly excludes half the work.

This section answers them properly. There are real price bands by type of project, an honest breakdown of where the time actually goes (rarely in the design; usually in content and decisions), and the specific things that make a quote go up: a language toggle, a booking system, a property search, payments.

The rest is about what separates a site that works from one that only looks finished. Ten mistakes that lose clients without anyone noticing. What a landing page has to do differently from a homepage. When an e-commerce build makes sense in a market where a lot of buying still ends in a WhatsApp conversation. And the recurring question of whether to build on WordPress or on code — which has a real answer, and it depends on who maintains the site after launch, not on which technology is better.

Everything here comes from projects actually delivered: hotels, law firms, clinics, real estate, restaurants. Where a general rule doesn't survive the local market, it says so.

A note on what makes projects here different from the tutorials: almost every site needs to work in two languages, a good share of the traffic arrives on a phone over mobile data, and the conversion often isn't a form — it's a WhatsApp message. Those three constraints change the layout, the weight budget and where the buttons go, and they're the reason a template that works elsewhere can underperform badly in Punta Cana.