Marketing in Punta Cana and the Dominican Republic

Most marketing advice you find online was written for a market that isn't this one. It assumes a customer who searches in English, pays in dollars through a card, and compares five suppliers before deciding. In Punta Cana, a hotel manager asks a colleague, a real estate developer sells to a foreign buyer while paying local staff in pesos, and half of the first contact happens on WhatsApp.

That gap is why the articles here start with numbers instead of principles. What an agency charges in the Dominican Republic, what falls inside a retainer and what doesn't, when a freelancer is the right call and when it stops being one. Prices are given in both currencies, because the answer changes depending on whether you invoice in pesos or dollars.

The second thread is hotels and hospitality, which is the sector that moves the most money here and the one where generic advice fails hardest. Occupancy is seasonal, the booking decision happens months ahead and in another country, and the audience is split across at least two languages. A content calendar copied from a Miami agency will not survive contact with low season.

None of this is a shortcut. Marketing in a market this size is slow, and the businesses that do well are the ones that pick two channels and stay with them for a year. What these articles try to do is stop you from spending the first six months finding that out the expensive way.

If you're starting from zero, the order that tends to work here is narrower than it looks: get the Google Business Profile right, pick one channel where your customers already are, and only then think about paid. Most of the businesses that come to us having wasted a budget did it by running ads to a site that wasn't ready, or by spreading a small budget across five platforms because each one looked cheap on its own.