Mercanus Finance.
Brand and website for a real estate family office in the Dominican Republic. From the wordmark and the colour system to a bilingual site they run themselves, with its own admin panel, payment plan calculator and blog.
The Challenge.
They were sending every visitor to the developers' own pages, so the relationship ended where the real conversation should start. They needed a brand that reads as serious money and a site that keeps the lead at home, in Spanish and in English, for buyers who live abroad.
The Solution.
A full identity (wordmark, palette, typography, stationery and a visual system), then a site built on that identity: a separate address per language with English that is written, not translated, forms that record where each contact came from, a payment plan calculator, a blog for three audiences, structured data and an admin panel so they publish without us.
Gallery.
